About Firefly
Firefly, situated at the top of Totnes High Street, is a family business. Owner, Jo, started from scratch, making jewellery from shells on Greek beaches, and now runs a mini emporium selling a bright and beautiful array of ethnically inspired fashion ware, accessories, jewellery, homewares, luscious textiles and much more.
Handcrafted in India
At Firefly much of the clothing and products are manufactured specifically for the Totnes shop in India and Nepal. Also in Asia , Italy striving to use small, ethical and fairly traded craftspeople and tailors Firefly’s ethos is to create an economic balance that works from producers to customers.
“I have built up close relationships with families in Delhi and Rajasthan over 20 years who I work with on a weekly basis forming strong business ties and more importantly dear friendships. It’s an honour to know and support hard working and talented people and continuing theses relations through the Covid 19 pandemic it’s been more important than ever. Buying from Firefly helps support family business both near and far."